What the #UntilTomorrow Instagram meme challenge actually means
People on Instagram aren’t holding back from showing candid photos from themselves to distract from the ongoing coronavirus pandemic.
What’s going on:
- Scroll through Instagram and you’ll notice a new hashtag making the rounds — #UntilTomorrow.
- The challenge calls for people to post embarrassing photos of themselves with the hashtag. But there’s no other context given. No reasons. Just an old embarrassing photo and that’s it.
- But here’s the catch — if someone likes your photo, you have to message that person and explain the reasons behind it, according to USA Today.
when i said take me back to the old days i did NOT mean middle school when we all did tagged challenges on insta #uNtiLtOmoRroW
— Olivia Carnes (@oliviafcarnes) March 25, 2020