What the #UntilTomorrow Instagram meme challenge actually means

What the #UntilTomorrow Instagram meme challenge actually means

Original Source

People on Instagram aren’t holding back from showing candid photos from themselves to distract from the ongoing coronavirus pandemic.

What’s going on:

  • Scroll through Instagram and you’ll notice a new hashtag making the rounds — #UntilTomorrow.
  • The challenge calls for people to post embarrassing photos of themselves with the hashtag. But there’s no other context given. No reasons. Just an old embarrassing photo and that’s it.
  • But here’s the catch — if someone likes your photo, you have to message that person and explain the reasons behind it, according to USA Today.


Social media freaked out upon seeing the photos and realizing there’s a challenge going on during the pandemic, according to USA Today.

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