Iconic Labs PLC inks content and marketing agreement with UK based wealth management business
Through its GSN (Gay Star News) LGBTI+ news website, the group will create and distribute bespoke content to support the client’s campaign to increase its social media reach
() shares jumped on Wednesday after the multi-divisional new media and technology business revealed it has signed a content and marketing agreement with a UK based wealth management business.
In afternoon trade, Iconic shares were 7.1% higher at 0.07p.
Under the terms of the Agreement, Iconic said, through its GSN (Gay Star News) LGBTI+ news website, it will create and distribute bespoke content to support its campaign to increase the client’s social media reach and impact in the key market.
For commercial reasons, the group added, the value of this agreement has not been disclosed.
Iconic pointed out that GSN continues to see growth in engagement with content on its social media platforms, with video views increasing by 60% and the growth rate of social media followers has increased by 22% over the last 28 days.
Iconic’s chief executive officer, John Quinlan commented: “We are very pleased that the relaunch of GSN is being followed by the pipeline of potential contracts now coming to fruition.
“This underlines the reach and impact that GSN has with its target audience. We aim to build on this momentum as we continue to grow the reach and impact of GSN.”
Iconic relaunched the GSN website at the end of January.
Earlier this month, the media firm revealed that since the relaunch the website was attracting over a million monthly users and has already secured initial revenues and a sales pipeline ahead of management expectations.
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