News of Firms: Joint PR Launched to Smoke Out Cannabis Clients; BCW Unveils Entertainment Unit; Bastion Elevate Scouts for SoCal Startups
talkTECH co-founder and CEO Kristen Grossi and FLIGHT PR founder Alysha Light have teamed up to launch Joint PR, which works with emerging and established cannabis brands. The aim of the agency, according to Light, is “to help bring legitimacy to the cannabis space and make it mainstream.” The range of services offered by Joint PR include media & influencer relations, communications & massaging strategy, company/product launches, acquisitions, executive media training, thought leadership campaigns and event publicity. Current agency clients include lifestyle media startup Prøhbtd; investment holding company Archytas Ventures; and order-ahead and loyalty rewards app Greenlight.
BCW, along with entertainment firm BWR (a member of BCW Group), are introducing BCW Entertainment, a suite of entertainment offerings that will employ pop culture to build brands. BCW Entertainment will be led by Eric Green, who has helmed BWR’s entertainment division and is being promoted to president of BWR, effective immediately. Green will partner with Sunny Jenkins, previously executive vice president at HL Group, who recently joined BWR in the newly created role of chief growth officer. BCW Entertainment’s offerings include: entertainment marketing strategy, strategic content integration, partnership strategy & activation, experiential event planning & management, talent & influencer procurement, product seeding, entertainment & lifestyle media relations and communications strategy for entertainment companies. BCW Entertainment will be led out of Los Angeles and supported by a global team. The firm represents television and digital networks, content creators, red-carpet events and more than 150 personalities across film, TV and music.
Irvine, CA-based PR and social media agency Bastion Elevate and digital marketing service company Bastion Rare have launched a program aimed at Southern California startups looking for marketing and launch support. The Bastion for Startup Launch Program will consist of branding support, digital marketing support, SEO, SEM, a press release over a wire-service announcing the company, service or product, a press outreach blitz to targeted online and print media, plus a collection of social posts, complete with branded graphics. Key messaging and marketing consultants for launch are also included in the program. Any eligible company must be a startup and based in the Southern California region.