Instagram is getting rid of ‘likes’ on social media app in the US next week – The Sun
INSTAGRAM will be getting rid of the “like” count for millions of users in the US starting next week.
Head of Instagram Adam Mosseri announced the trial on Friday, saying the aim is to “depressurise” the platform, especially for kids.
The change means some Instagram users in the US won’t be able to see how many likes other people’s photos get.
But Instagram lovers will still be able to see a list of likes on their own posts.
The change to hidden “likes” will be rolled out across the US starting next week, but not all users will be affected.
It comes after trials in Canada, Australia, New Zealand, Japan, Ireland, Italy and Brazil.
The company is testing whether lessening the competition for approval — and the incentive for extreme, click-baity posts — will make for healthier and happier users.
“It’s about young people,” Mosseri said, during an interview with Wired.
“The idea is to try and de-pressurise Instagram, make it less of a competition, give people more space to focus on connections with people that they love, things that inspire them.
“We have to see how it affects how people feel about the platform, how it affects how they use the platform.”
Instagram – the key facts
Here’s what you need to know…
- Instagram is a social network for sharing photos and videos
- It was created back in October 2010 as an iPhone-exclusive app
- A separate version for Android devices was released 18 months later
- The app rose to popularity thanks to its filters system, which lets you quickly edit your photos with cool effects
- When it first launched, users could only post square 1:1 ratio images, but that rule was changed in 2015
- In 2012, Facebook bought Instagram for $1billion in cash and stock
- In 2018, some analysts believe the app is worth closer to $100billion
- In October 2015, Instagram confirmed that more than 40billion photos had been uploaded to the app
- And in 2018, Instagram revealed that more than a billion people were using the app every month
The move is also bound to affect the rise of influencers, whose ability to make money promoting products goes hand-in-hand with the amount of engagement their posts receive.
Dozens of influencers have already vented their fury after the tests in other countries saw their like counts disappear.
When the tests hit Australia, influencer Tammy Hembrow was asked: “What happens when Instagram gets rid of the likes?”
Hembrow responded: “Then we’ll delete Instagram from my life! F*** Instagram!”