Business on the move including Lucozade, Snap, Vodafone, Yo, and Hertz
Welcome to The Drum’s Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
This week includes moves from Lucozade, Snap, Vodafone, Yo, and Hertz.
Having officially dropped the ‘Sushi’ from its logo three years ago, Japanese food brand Yo has enlisted indie agency Pablo to communicate to customers how much it has diversified its menus and product range.
Ogilvy UK has inked a deal with Instagram influencer marketing platform Takumi that will give clients like Bacardi and Skoda the ability to execute local campaigns with influencers in multiple languages quickly.
Strategic marketing agency Home has been appointed by the UK’s leading sugar confectionery manufacturer Tangerine.
Journey Further has been appointed by Evans Cycles to handle its entire performance marketing account with a media budget.
Visit Victoria has appointed Saatchi & Saatchi Melbourne as it’s lead creative and strategy agency.
Innocean has won the media account for UC Davis Health. The agency will provide media planning and buying and will be tasked with developing an efficient communications plan to reach UC Davis Health’s diverse audiences.
Berlin Cameron has been named US agency of record for the Whisky brand, Wild Turkey – a division of Campari Group.
Mosaic has been selected byHPfor a new retail partnership. Mosaic will provide on-site retail support for HP in thousands of retail locations across the US.
Iron Mountain has named Centerline Digital as its global agency of record in a two-year deal.
Lucozade has whittled down the finalists for its creative account, as it continues to outsource creative despite developing an in-house team. With Grey opting out, Mother,Adam & Eve,Lucky Generals and Havas remain.
After splitting in 2006, Viacom and CBS have officially merged to create a combined media company worth $28bn.
Sky Bet has relaunched its branded content Sky Sports companion shows, the Football Social, and Football Daily.
Hertzhas become the latest major brand to take marketing in-house, by opening its own agency named Hertz Engine to handle creative in Europe.
Snaphas set up its first office in India – its sixth-biggest market.
Pinteresthas launched its first Australian office, based in Sydney.
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